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G’Day Group appoint new Chief Marketing Officer

Grant Wilckens (ILF2014), Amanda Baldwin (ILF2019) & Michaela Webster (ILF2021) 

Former Sportsbet General Manager of Customer Engagement Lahnee White has been appointed Chief Marketing Officer at South Australian regional accommodation company G’day Group.
Her new executive role at Adelaide’s G’day Group, parent company of Discovery Holiday Parks and G’day Parks, sees her head up a “newly restructured marketing team” responsible for the commercial and digital functions of the business.
“There was a need for the business to bring in an experienced marketer to oversee and build our customer experience across all touchpoints,” G’Day Group CEO Grant Wilckens said. 

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