Scholars in the Media

Gelista a Ridleyton-based ice cream and gelato brand has cracked the Chinese market

Peter Cox (ILF 2013) 

It has been “years of investment” for Gelista founder Peter Cox to get international exports out of his inner-suburban gelato factory and to the world. Having moved into a new, state-of-the-art manufacturing facility in Ridleyton just about a year ago, Gelista was well-prepared to go global. But it was success on Chinese social media that secured the company its first major export deal into the Asian giant.

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