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Scholars in the Media

Premium move drives up Mitsubishi sales

Shaun Westcott (ILF2018) 

MITSUBISHI Motors Australia Limited says the decision to move into the more premium side of the volume
segment has resulted in increased sales – and profits – for the Japanese brand.
Speaking to media gathered for the launch of the all-new Outlander PHEV in Adelaide this week, Mitsubishi
Motors Australia Limited (MMAL) CEO Shaun Westcott said the outlook for the marque is promising, and that
several models within the range are now selling in record volumes Down Under.
“We are really excited about the future of Mitsubishi and about the direction of Mitsubishi, and how we are
performing in Australia,” said Mr Westcott.

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